#Nielsen has launched the #OutcomesMarketplace within its Nielsen One platform, enabling clients to #measure #advertisingeffectiveness #beyondreach and #beyondfrequency. The marketplace, utilizing measurement tools from partners like Realeyes, provides brand, sales, attention, and conversion metrics. https://www.marketingdive.com/news/nielsen-outcomes-marketplace-more-actionable-information/756664/?eicker.marketing #performance #marketing #analytics