The Register: Whitebridge AI created false and alarming reputation reports, complaint alleges. “Whitebridge AI, based in Lithuania, faces a privacy complaint for allegedly selling ‘reputation reports’ based on unlawfully collected data and AI misinformation. Noyb, a privacy advocacy group based in Austria, has asked the Lithuanian State Data Protection Inspectorate to ban Whitebridge AI’s […]

https://rbfirehose.com/2025/10/05/the-register-whitebridge-ai-created-false-and-alarming-reputation-reports-complaint-alleges/

"Whitebridge AI, based in Lithuania, faces a privacy complaint for allegedly selling "reputation reports" based on unlawfully collected data and AI misinformation.

Noyb, a privacy advocacy group based in Austria, has asked the Lithuanian State Data Protection Inspectorate to ban Whitebridge AI's "processing of scraped personal data and AI generated false information."

The complaint [PDF] contends that Whitebridge AI has violated several provisions of Europe's General Data Protection Regulation (GDPR), including Articles 5, 6, 9, 12, 14, 15, and 16.

The AI company on its website claims, "We fully comply with the GDPR, ensuring your personal data is protected and handled transparently. We only collect publicly available information and you have rights to access, rectify, erase, and restrict processing of your data."

Noyb counters that most of the information in company reports appears to come from social media sites or searches of those sites – data that European case law has already established is not "manifestly public," the threshold under Article 9 GDPR.

Lisa Steinfeld, data protection lawyer at Noyb, argues that Whitebridge AI's business model is based on generating alarming data about people and monetizing the resulting anxiety.

"Whitebridge AI just has a very shady business model aimed at scaring people into paying for their own, unlawfully collected data," said Steinfeld in a statement. "Under EU law, people have the right to access their own data for free.""

https://www.theregister.com/2025/09/29/whitebridge_ai_reputation_reports_complaint/

#EU #Lithuania #WhitebridgeAI #DataProtection #GDPR