PPC Land4d ago
FYI: Microsoft Advertising's UTM fix will finally separate Bing campaign types: Microsoft Advertising emails advertisers about September 2 UTM auto-tagging changes that separate Search, Audience, Shopping, and Performance Max in analytics. https://ppc.land/microsoft-advertisings-utm-fix-will-finally-separate-bing-campaign-types/ #MicrosoftAdvertising #BingAds #UTMTracking #DigitalMarketing #PPC
Microsoft Advertising's UTM fix will finally separate Bing campaign types

Microsoft Advertising emails advertisers about September 2 UTM auto-tagging changes that separate Search, Audience, Shopping, and Performance Max in analytics.

PPC Land
PPC LandJun 6
Microsoft Advertising's UTM fix will finally separate Bing campaign types: Microsoft Advertising emails advertisers about September 2 UTM auto-tagging changes that separate Search, Audience, Shopping, and Performance Max in analytics. https://ppc.land/microsoft-advertisings-utm-fix-will-finally-separate-bing-campaign-types/ #MicrosoftAdvertising #BingAds #UTMTracking #DigitalMarketing #PPC
Microsoft Advertising's UTM fix will finally separate Bing campaign types

Microsoft Advertising emails advertisers about September 2 UTM auto-tagging changes that separate Search, Audience, Shopping, and Performance Max in analytics.

PPC Land
PPC LandFeb 7
Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking: Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures. https://ppc.land/performance-marketer-calls-hardcoded-utms-structural-flaw-in-google-ads-tracking/ #PerformanceMarketing #GoogleAds #DigitalMarketing #UTMTracking #Attribution
Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking

Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures.

PPC Land