Mastodawn

Because She’s Worth It: Documentary On Advertising Legend Ilon Specht, Directed By Ben Proudfoot, Earns Five Cannes Lions
#Documentary #News #CannesLions #McCann #TheFinalCopyofIlonSpecht #Traverse32

A documentary about Ilon Specht, the advertising copywriter who created the L'Oréal "Because I'm worth it" campaign, has won 5 Cannes Lions awards.

Deadline

‘The Final Copy Of Ilon Specht,’ About Woman Who Created “Because I’m Worth It” Ad Campaign, Begins Streaming On TED YouTube Channel
#Documentary #News #AMC #BenProudfoot #L039OréalParis #McCann #Ted #TheFinalCopyofIlonSpecht #Traverse32

A documentary about Ilon Specht, the advertising writer who created the "Because I'm Worth It" campaign, is now streaming on the TED YouTube channel.

Deadline

Double Oscar Winner Ben Proudfoot To Premiere Doc On Advertising Pioneer Ilon Specht, Who Created L’Oréal’s “Because I’m Worth It” Campaign
#Documentary #Festivals #BenProudfoot #BreakwaterStudios #TheFinalCopyofIlonSpecht #Traverse32 #TribecaX

A documentary about advertising exec Ilon Specht, who created the "Because I'm Worth It" campaign for L'Oréal, is coming from director Ben Proudfoot.

Deadline