Surely it's time to update
"Throw Another Shrimp on the Barbie"?

We need an antipodean aphorism that's more 21st century, more meme, more GenZ.
It still has to be authentically Aussie but reflecting the context of multi-cultural celebrity-adoring gym-going Australia.

It might evoke air fryers, or big utes, or gambling addiction, or living with your parents. I dunno. I will try and think of something.

And for the record Robert Irwin was a mistake.

#tourismaustralia

Absolutely beautiful day for a New Years Day walk through Melbourne's Botanical Gardens.
I love my city.

#melbourne #tourismaustralia #citylife

#Tourism #Australia needs to lift its game.

Dangerous #offroad #hooning is already destroying our beaches and sensitive habitats, and putting people at risk.

The latest #tourismaustralia campaign just amplifies this bad behaviour.

See an excellent safety analysis of the video here:
https://www.youtube.com/watch?v=WWVe0nPtMeo

#marketing #advertising #RobertIrwin #4WD

Had an amazing experience ystdy swimming with the dolphins at Sorrento on the Mornington Peninsular with #PolperroDolphinSwims

Truly magical and unforgettable. 💕💕💕💕 #australia #tourismaustralia