Deep diving into site architecture today. 🧠
Moving away from flat hierarchies and implementing a strict "Topic Cluster" strategy:
Services (Pillar)
Industries (Context)
Portfolio (Proof)
The goal is to avoid orphan pages and create a "semantic web" of internal links. If you aren't linking your Industry pages back to your Service pillars, you're leaking link equity.
How are you structuring your agency sites in 2025?
Topic Clusters: SEO’s Future Development
To create links between articles without having to optimize for each keyword—this is the reason why the topic cluster strategy is indispensable when improving the website.
Let’s learn more about the importance of topic cluster SEO and how to implement it in this article with On Digitals.
Website: https://ondigitals.com/topic-clusters/
#ondigtals #seo #topicclusters #clusters
#pillarcontent #topicclusters Constant struggle to clearly communicate suggested content clusters/pillar organizations to execs. Any minimalist, go-to tools or templates? We have Asana templates, but the execs aren't in there much.
Brainbox Design
On Digitals
Scott Clark