Deep diving into site architecture today. 🧠

Moving away from flat hierarchies and implementing a strict "Topic Cluster" strategy:

Services (Pillar)

Industries (Context)

Portfolio (Proof)

The goal is to avoid orphan pages and create a "semantic web" of internal links. If you aren't linking your Industry pages back to your Service pillars, you're leaking link equity.

How are you structuring your agency sites in 2025?

#SEO #SiteStructure #WebDesign #TopicClusters #TechnicalSEO

#Business #Design #Guides
Mastering website navigation · How to improve navigation to help your users find what they want https://ilo.im/10zdo2

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#UxDesign #UiDesign #WebDesign #Website #InformationArchitecture #SiteStructure #Findability #Navigation #UserFlow #Usability #SEO #WebAnalytics