In branding, being known isn't enough. What truly drives purchase is being remembered first at the moment of need. Discover why #TopOfMindAwareness and #ValueProposition matter more than just brand recognition. #BrandStrategy #ConsumerBehavior

https://joelhu.medium.com/brand-recall-vs-brand-recognition-unlocking-real-consumer-choice-1990fd03157f?sk=cf7bfe3aaa664e576b21a15286ab52f4