This is a pretty shocking example of poor 'place of origin' food labelling.
A display with the Saltire should contain Scottish carrots #MorrisonsSupermarket.
Clear labels are key to giving shoppers choices. Many buy for price, perhaps making choices with food miles and carbon footprint in mind, and many want to #SupportScottishFarming #keepScotlandtheBrand
Food labels should be clear, and they should honest.
With thanks to Paul D. for this photo, taken at The Gyle, in Edinburgh.








