While the easiest situation to explain is one where the PCs are the ones missing information, that's not the only option.

You can also create scenes where the PCs have information, but some NPC doesn't.

Golden Age #superman was fairly infamous for using elaborate and ridiculous ruses to protect his secret identity. #SupermanIsADick #SuperDickery

#Seinfeld did similar on his sitcom, building up an in-joke among the cast, then springing it on an outsider.

#ttrpg #dnd #comedy #irony