Koddi brings its commerce media network inside Search Ads 360: Koddi connects its retailer ecosystem to Search Ads 360, letting advertisers run and measure commerce media campaigns inside their existing SA360 workflows. https://ppc.land/koddi-brings-its-commerce-media-network-inside-search-ads-360/ #Koddi #SearchAds360 #CommerceMedia #DigitalMarketing #Ecommerce

Google Data Manager API v1.7 finally brings GMP into the signal loop: Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. https://ppc.land/google-data-manager-api-v1-7-finally-brings-gmp-into-the-signal-loop/ #GoogleDataManager #API #GMP #CampaignManager360 #SearchAds360