PsyPostStudy finds 75% of Facebook shares are made without reading the content https://www.psypost.org/study-finds-75-of-facebook-shares-are-made-without-reading-the-content/?utm_source=dlvr.it&utm_medium=mastodon #SocialMedia #FacebookStudy #ContentConsumption #DigitalBehavior #PoliticalSharing
Study finds 75% of Facebook shares are made without reading the content
A study of 35 million Facebook posts found that 75% of shared links were shared without users clicking on them, with political content—especially extreme or ideologically aligned headlines—being shared without reading more often than neutral content.