The Elgar Encyclopedia of City and Place Branding is now officially published! 📖
A great project, bringing together contributions from more than 120 scholars worldwide, offering diverse insights and perspectives on city and place branding.
I contributed two entries, on food tourism (coauthored with Stuart Reid) and wine tourism, highlighting the growing role of local food, wine, and culture in strengthening place brands #placebranding #food #wine
https://www.e-elgar.com/shop/gbp/elgar-encyclopedia-of-city-and-place-branding-9781035319633.html
Elgar Encyclopedia of City and Place Branding
‘The Elgar Encyclopedia of City and Place Branding is a must-read for anyone interested in the field of place branding. It covers an extensive number of relevant topics, written by an impressive number of contributors. The contributors are leading researchers and practitioners in the place branding field. It is a remarkable publication worth reading.’ – João Freire, IPAM - The Marketing Business School and ICNOVA, Portugal


