The Elgar Encyclopedia of City and Place Branding is now officially published! 📖

A great project, bringing together contributions from more than 120 scholars worldwide, offering diverse insights and perspectives on city and place branding.

I contributed two entries, on food tourism (coauthored with Stuart Reid) and wine tourism, highlighting the growing role of local food, wine, and culture in strengthening place brands #placebranding #food #wine

https://www.e-elgar.com/shop/gbp/elgar-encyclopedia-of-city-and-place-branding-9781035319633.html

Elgar Encyclopedia of City and Place Branding

‘The Elgar Encyclopedia of City and Place Branding is a must-read for anyone interested in the field of place branding. It covers an extensive number of relevant topics, written by an impressive number of contributors. The contributors are leading researchers and practitioners in the place branding field. It is a remarkable publication worth reading.’ – João Freire, IPAM - The Marketing Business School and ICNOVA, Portugal

Ashton Moss — a vision of strategic opportunity on Manchester’s eastern edge. I developed the concept branding, brochure, advertising, poster campaigns, and digital collateral for this key commercial gateway. A full-spectrum identity project with deep historical roots.

🔗 https://www.graemearmitage.co.uk/ashton-moss.html

#PlaceBranding #DesignStrategy #graemearmitage #CommercialDesign #PropertyMarketing

Graeme Armitage Limited - Ashton Moss

Graeme Armitage Limited

How great news that our special issue is published! In October 2023 we organised the 7th Annual International Place Branding Association (IPBA) Conference in Helsingborg, Sweden, and now lots of memories came back from this event, while reading the table of contents❤️ Thanks to my dream-team Cecilia, Lisa och Ola for this cooperation! You are the best! Thanks to all the authors who contributed to this SI, good job! #IPBA2023 #PlaceBranding

https://link.springer.com/journal/41254/volumes-and-issues/21-1

Place Branding and Public Diplomacy | Volume 21, issue 1

Volume 21, issue 1 articles listing for Place Branding and Public Diplomacy

SpringerLink

➡️ Zer da tokiko-markagintza? Gure blogean kontzeptu honi buruz idatzi dugu. Helsinki, Porto, Bartzelona, Urola Garaia, Baztan eta beste hainbat adibide ere aurkituko dituzue bertan.

https://burutu.eus/eu/tokiko-markagintza-herri-marka/

#Tokikomarkagintza #Placebranding

Tokiko-markagintza: herri marka garatzen | Burutu

Tokiko-markagintza lurralde bati izaera ematea da. Gaur egun, geroz eta gehiago dira hausnarketa hau egitera animatzen direnak. Sartu eta ezagutu egizuz.

Burutu