GS Shop is ramping up its fashion business by relaunching premium brand SO,WOOL with upgraded materials and introducing actress Ok Ja-yeon as the new face of MORGAN, aiming to strengthen its competitive edge in South Korea's fashion market.
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GS Shop Steps Up Fashion Push with Premium Brand 'SO,WOOL' Relaunch

GS Shop is ramping up its fashion business by relaunching premium brand SO,WOOL with upgraded materials and introducing actress Ok Ja-yeon as the new face of MORGAN, aiming to strengthen its competitive edge in South Korea's fashion market.

Yonhap Infomax