bs2Mar 20, 2023
> Words cannot guarantee their truth content. Rather, they assemble a context in which the question, Is this true or false? is relevant. In the 1890’s that context was shattered, first by the massive intrusion of illustrations and photographs, then by the nonpropositional use of language. For example, in the 1890’s advertisers adopted the technique of using slogans.. jingles started to be used..
#NeilPostman's #AmusingOurselvesToDeath, #NonPropositional language seems related to #OnBullshit
Show threadbs2Jan 26, 2023
> a context in which the question, Is this true or false? is relevant.. In the 1890’s that context was shattered.. (by.. illustrations..).. by the #NonPropositional use of language... #advertisers adopted the technique of using #slogans.. modern advertising.. begin[s] with the use of two.. slogans : “You press the button; we do the rest” and “See that hump?” .. #jingles started to be used, and in #1892, #ProcterAndGamble invited the public to submit rhymes to advertise #IvorySoap.