Lovely story of moving a building in Canada, also an endorsement for #IvorySoap! 🧼 🏨
https://www.stuff.co.nz/world/us-canada/301028131/soap-used-to-shift-200yearold-canadian-building-a-few-metres
Soap used to shift 200-year-old Canadian building a few metres

A heavy building wouldn't budge, so workers bought 700 bars of soap.

Stuff
> a context in which the question, Is this true or false? is relevant.. In the 1890’s that context was shattered.. (by.. illustrations..).. by the #NonPropositional use of language... #advertisers adopted the technique of using #slogans.. modern advertising.. begin[s] with the use of two.. slogans : β€œYou press the button; we do the rest” and β€œSee that hump?” .. #jingles started to be used, and in #1892, #ProcterAndGamble invited the public to submit rhymes to advertise #IvorySoap.