“Stakeholders never need to know the whole story - steal your stories from everywhere!” #nuxleeds

“How do we do that? I’ve had a love-hate relationship with personas, but now I love them. We take a set of numbers and craft an actual being. When we put that person through a lot of scenarios, we develop empathy with them. Made up avatars in a made up world” #nuxleeds

“You can use fear and stress to engage your audience, but wouldn’t you rather engage them through critical thinking - talked to rather than talked at?” #nuxleeds

“Endorphins are released when you laugh. It makes you feel relaxed, focused, and relieves pain” #nuxleeds

“Oxytocin is released when we feel empathy. It increases trust and makes you more generous and human. You feel more confident with the people around you because you bond better with them” #nuxleeds

“Dopamine is directly related to concentration, motivation, learning, and critical thinking. We can trigger dopamine with suspense” #nuxleeds

“Humans have evolved to carry storytelling through evolutionary lines - why? It helps you win over individuals. It gives you protection and wider social of people to procreate with!” #nuxleeds

“You’re going to forget everything I’ve said today - all the facts and figures. My only hope is that I’ll make you feel some emotion so you’ll remember what I’ve conveyed” #nuxleeds

“The only way you can get your audience’s brain to care is by making it feel emotions” #nuxleeds