PPNWhile I have nothing bad to say about #ARTMS itself, especially after finally attending their concert recently, my perplexity towards #Modhaus and Jaden Jeong’s leadership keeps increasing. It takes a special kind of tone-deafness, incompetence and ineptitude to keep associating oneself with garbage NFT partnership, trash blockchain companies, toxic crypto bros communities while spectacularly failing to promote the group’s actual music. 1/2 #LOONA
To put it bluntly: how is it possible that in the month where #ARTMS is touring North America and each member has released covers and solos, they have fewer monthly listeners than #Yves, #Chuu or even #Loosemble, the now inactive group with -let’s be honest- the lesser popular #LOONA members? How terrible of an agency can #Modhaus be to yield such poor outcome while continuously and desperately chasing the mirage of crypto whales and blockchain investors? 2/2
iotar
tripleS(트리플에스) '깨어' 계산기 커버 Calculator Cover
So, MODHAUS are launching a boy group.
And then while watching the teaser you notice that there are quite a few chairs there. Really quite a few. And then you remember that this is the company who brought us tripleS : there are going to be a shitload of these guys, aren't there?
identification in progress
Jonathan EmmesediI was glad to see this interview Jaden Jeong. In fact, I'd be keen t o read much more about him.
Jaden Jeong > Lee Soo-man.
Modhaus CEO Jaden Jeong on ARTMS Continuing LOONA's Legacy & Lore
Join Modhaus and reassemble LOONA for reals!
#kpop #loossemble #artms #modhaus #LOONA #JadenJeong
https://tribune.com.pk/story/2512713/loossemble-ends-contract-with-ctdenm-after-over-a-year-with-the-agency
#kpop #loossemble #artms #modhaus #LOONA #JadenJeong
https://tribune.com.pk/story/2512713/loossemble-ends-contract-with-ctdenm-after-over-a-year-with-the-agency
“There are decades where nothing happens; and there are weeks where decades happen.”
― Vladimir Ilyich Lenin
I wonder if they'll go to Modhaus.
Loossemble Parts Ways With Agency | Soompi
https://www.soompi.com/article/1707020wpp/loossemble-parts-ways-with-agency
SWEET CRAZY LOVE - Heejin/Haseul/Yves -- LOONAVERSE -- 220211 concert performance
I loved this version of the wonderful OEC song.
It makes me wish that Yves had joined ARTMS at Modhaus.
https://youtu.be/yNyC43ljvOM?si=emr0w1cLBqhuPPIH
#Kpop #Loona #Haseul #Heejin #Yves #SweetCrazyLove #ARTMS #Modhaus #GirlGroups
SWEET CRAZY LOVE - Heejin/Haseul/Yves - [이달의소녀/LOONA] LOONAVERSE:FROM 220211 concert performance
ARTMS -- ‘Pre1 : Birth' Official MV
https://youtu.be/DsCd9tUdUS8?si=1ALJqm3cM1YLhQN8
Switch the captions on to see who is singing. I wish this type of captioning were standard in kpop MVs
Even though it sounds like an intro rather than a song proper, 'Birth" is a fascinating listen, but can hardly be called audience friendly kpop. The visuals are striking, yet I suspect that the undoubted power of the gothic/myth/horror concept here will not be enough to propel ARTMS to success with the general public.
Nevertheless, I would imagine that Jaden Jeong and Modhaus have already discounted a lack of interest on the part of casual listeners. Their marketing strategy probably depends on the growth of a dedicated fandom ready to spend money on albums, merchandise, events and "objekts", which I think are a type of NFT.
Whether this strategy will be successful I will not try to predict. I do wonder, though, if ARTMS might run up against the same problem that vexed Loona and always looms over popular culture works driven by a largely creative, as opposed to purely commercial, vision: the artistic ambition outstrips effective consumer demand and investor confidence.
On a side note, I should amend my commentary on the styling in the subway train photo teaser. I did say that I did not care for the "grunge Bratz" look, and that distaste still applies, but having watched the whole of this MV, that styling now makes much more visual and conceptual sense.
#Kpop #ARTMS #Birth #JadenJeong #PopularCulture #KpopStyling #Modhaus #GirlGroups #MusicVideos
