PPC Land2d ago
FYI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #VideoAdvertising #DigitalMarketing #AdTech #MarketGrowth #MeasurementGap
Australia's $5.4bn video ad market faces measurement gap, IAB survey finds

IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation.

PPC Land