Mark VanderbeekenDec 5, 2022
Why people don’t pay for news: findings from a study by Tim Groot Kormelink of Vrije Universiteit Amsterdam and lessons for #publishers
https://theaudiencers.com/decisions/why-people-dont-pay-for-news-findings-from-a-study-and-lessons-for-publishers/
https://www.tandfonline.com/doi/full/10.1080/21670811.2022.2112519
#newssubscription
#GrootKormelink #VrijeUniversiteitAmsterdam #VUAmsterdam #MadeleineWhite #TheAudiencers
Why people don’t pay for news: findings from a study and lessons for publishers | The Audiencers

Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news

The Audiencers