#SONA2025: SA Gov encourages to #WearLocal
Take a Stand. Be Part of the Movement. Wear Local 🇿🇦 . This year, we’re celebrating South African creativity by spotlighting the incredible talent of our local designers and emphasizing the pivotal role we all play in driving the Buy Local narrative. @ProudlySA#SONA2025… pic.twitter.com/iWvfjRudiN
— South African Government (@GovernmentZA) February 6, 2025
The Chairperson of the National Council of Provinces (NCOP), Refilwe Mtshweni-Tsipane, has urged Members of Parliament (MPs) and the nearly 2 000 guests attending the State of the Nation Address (SONA) to support local designers.
SONA is an event where President Cyril Ramaphosa provides updates on the government’s programmes and sets the agenda for the new financial year.
But, it is also where some MPs and bigwigs dress to the nines to make a fashion statement.
Parliament has since partnered with Proudly South African to support the local fashion industry under the ’Wear Local at SONA’ initiative, said Mtshweni-Tsipane on Wednesday.
“The campaign aims to elevate the local fashion industry calling on the nation’s leaders to showcase South African designed and manufactured fashion at the SONA,” she said.
Proudly South African, the country’s official ‘buy local’ advocacy organisation, is leveraging this important moment on the national calendar by partnering with SONA to elevate and support South African industries, particularly the local fashion sector.
“By focusing on local Retail–Clothing, Textile, Footwear and Leather (R-CTFL) industries at SONA, Proudly South African reinforces the message that economic transformation begins the moment we wake up.
“It’s not just about policy; it’s about taking tangible steps to support and invest in South African businesses,” Proudly South African said in a statement.
#LocalIsLekker #SONA