You may think #analogies are just cute rhetorical devices that help you explain to grandpa how a cellphone works, but they actually keeping your brain from melting down. & grandpa’s. We review #JohnPollack’s #Shortcut: http://the-agency-review.com/shortcut #writing @jdpollack #advertising

The more we learn about the brain, the more we learn that how we do advertising is probably wrong & not fixed by some new tactic or analytics tool. Find out why in our review of #JohnPollack’s #Shortcut:

http://the-agency-review.com/shortcut

#analogy #writing @jdpollack #advertising #marketing

Shortcut

We used to create campaigns for Miller Brewing Company that existed solely in places where you could buy beer. We called it “the last five feet of the sale”, when you were standing with money in yo…

The Agency Review
We review a book about a noun but spend a lot of time talking beer. And hockey. And the Dallas Cowboys. You’re welcome. We review #JohnPollack’s #Shortcut: http://the-agency-review.com/shortcut #analogy #writing @jdpollack #advertising #marketing @DallasCowboys
Shortcut

We used to create campaigns for Miller Brewing Company that existed solely in places where you could buy beer. We called it “the last five feet of the sale”, when you were standing with money in yo…

The Agency Review
Film Review: SILENT NIGHT (2023): John Woo Directs a Violent, Stylish Film That is Ultimately Too Gritty and Over-the-Top | FilmBook

Silent Night Review. Silent Night (2023) Film Review, a movie directed by John Woo, written by Robert Archer Lynn and starring Joel Kinnaman, Catalina Sandino

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