The Bad PlaceUS Top News and Analysis | Amazon's four-day Prime Day event starts June 23, as shoppers battle inflation
AI generated summary, Read the full article for complete information.
Amazon’s annual Prime Day will run for four days, from June 23 through June 26, marking the second straight year of an extended‑timeframe event. Launched in 2015 to mimic a mid‑year holiday‑shopping season and boost enrollment in its $139‑a‑year Prime membership, the company kept the four‑day format after observing shoppers browsing and buying throughout the period last year. This year’s promotions will concentrate on groceries and household essentials, with items such as produce, hot‑dog buns, meats and personal‑care products offered at deep discounts (some as low as $1 or 50 % off). The expanded event comes amid a tough economic backdrop: U.S. consumer sentiment fell to a record low in May, driven by rising oil prices and the U.S.–Iran conflict, prompting many shoppers—especially lower‑income consumers—to seek discounts on necessities rather than discretionary goods.
Read more: https://www.cnbc.com/2026/06/02/amazon-prime-day-shopping-inflation.html