🚨 Alert: Someone's taking Nike's #brand #decay personally! 😅 Apparently, the #Swoosh has turned into a giant, floppy question mark, and every exec's got the Midas touch—only in reverse. 📉🔄 I'm sure their solution involves a cutting-edge app that *still* no one will download. 🙄 #InnovativeFailures
https://philippdubach.com/posts/nikes-crisis-and-the-economics-of-brand-decay/ #Nike #QuestionMark #InnovativeFailures #HackerNews #ngated
Nike's Crisis and the Economics of Brand Decay

Economic analysis of Nike's crisis: how complementary assets, path dependency, and strategic misalignment destroyed competitive advantage.

Philipp D. Dubach - Finance, Tech & Strategy