Can you increase donations by depicting needy *individuals* (rather than needy groups or #statistics thereabout)?

In 2007, some in #DecisionScience suggested so.

In 2016, a meta-analysis suggested this #identifiableVictimEffect was very small.

More recently, people like me have wondered if the effect is practically nil.

Hajdi Moche reports that 6 of 7 well-powered studies didn't find the effect.

Explanation in this free volume (see page 58): https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1710912&dswid=7135

#xPhi #SocialPsychology