ICYMI: IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI: IAB Polska released SEMbook 2026 on April 9, addressing AI agents, CPC cost spikes, Performance Max, ROAS limits, and OneSearch for Polish search marketers. https://ppc.land/iab-polskas-sembook-2026-maps-new-rules-for-search-marketing-in-the-age-of-ai/ #SEMbook2026 #MarketingSearch #MarketingAI #IABPolska #CPC

IAB Poland maps the complex Polish digital advertising ecosystem with 400+ brands: Polish digital advertising market transparency improves with launch of comprehensive industry directory covering nine sectors and 55 categories from agencies to analytics. https://ppc.land/iab-poland-maps-the-complex-polish-digital-advertising-ecosystem-with-400-brands/ #IABPolska #ReklamaCyfrowa #MarketingInternetowy #PrzemysłReklamowy #PrzezroczystośćRynku