Meet the #Ukrainian #fashion brand that’s making #heritage trendy
In 2017, Gavryliuk’s co-founder Natalia Kamenska had grown tired of a fashion industry she felt was too focused on mass production and commercial interests, rather than creativity.
She began traveling Ukraine for inspiration. While in #Carpathian mountains, she encountered a #gunia, a traditional western Ukrainian shag fur coat that weighs around six kilos (13 pounds).
https://kyivindependent.com/gunia-mixes-folklore-and-high-fashion-creating-a-new-ukrainian-standard/
Editor’s note: This article is part of a series of profiles highlighting successful Ukrainian startups and businesses. The series is funded by the regional investment fund Ukraine-Moldova American Enterprise Fund (UMAEF) and created in partnership with Spend With Ukraine, a non-profit organization that launched a platform to showcase businesses with Ukrainian roots and provide one more meaningful way to support Ukraine – by choosing to spend with Ukraine. The series’ sponsors are not involved in
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Georgia DiPirro 📎
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Anja Katharina Peters