FAW ACCOUNTS: Welsh football doubles revenues in five years – but misses World Cup and posts £5m loss as Euro 2028 bet takes shape

The Football Association of Wales has posted record revenues for the year ending June 2025, with turnover reaching £40.6m — up 25% on the previous record — as the governing body bets heavily on growth ahead of co-hosting Euro 2028.

But the strong headline figure comes alongside a £5m operating loss, which the FAW says is a deliberate consequence of investment rather than financial difficulty. The association’s chief finance officer acknowledged that the men’s national team’s failure to qualify for the World Cup remained a painful backdrop to otherwise positive numbers.

FAW Chief Finance and Operations Officer John Young said the disappointment of the World Cup miss was still raw, but insisted the financial foundations were strong. “The disappointment of the Men’s National Team not reaching the World Cup is still fresh in all our minds, but our financial results and strategic investments position us for long-term success in future tournaments,” he said.

The record turnover was driven by several factors including increased attendances at men’s and women’s home matches, Nations League prize money for the men’s team, the women’s national team qualifying for their first ever major international tournament in December 2024, and increased UEFA funding supporting the expansion of the Cymru Premier league. Funding from the Welsh Government to expand FAW headquarters and collaboration with the Department of Culture Media and Sport and the English Premier League to invest in community grassroots facilities also contributed.

The FAW’s gross profit reached £27.7m at a stable margin of 68%, with net assets of £11.8m backed by cash reserves of £16.1m. The net loss after tax came to £3.4m once investment returns and deferred tax movements were accounted for.

Young said the operating loss reflected a conscious strategic choice rather than financial strain. “The organisation recognises that operational losses are not viable over the long term but believes that, given the strength of our balance sheet, continued investment is justified to strengthen our domestic league, provide our national teams with the best possible opportunity for tournament qualification and success and to support the growth of the grassroots game,” he said.

The FAW’s confidence is underpinned by the financial security of hosting Euro 2028, which guarantees future income and — as a host nation — significantly increases Wales’s chances of qualifying for the tournament itself.

FAW CEO Noel Mooney pointed to the scale of the transformation in the organisation’s finances over the past five years. “We have more than doubled the revenues of FAW in just five years. Shortly, we will launch a new 10-year strategy to map out the path to sustainable success through to 2036,” he said.

Mooney said the investment in the domestic game was beginning to take shape. “For the first time, we have invested heavily in the domestic game to grow football here and, next season, as we move to 16 teams, will be very exciting,” he said. “Across Wales, we are investing in badly needed facilities, both at elite and grassroots level, to ensure we can grow the game for many years to come.”

Participation in Welsh football has grown from 90,000 to 120,000 players over the past four years, with the FAW now targeting 160,000 players alongside increased numbers of coaches, match officials and volunteers.

The FAW is currently consulting on a new ten-year strategy running to 2036, which will set out participation targets, investment plans and commercial ambitions for the next decade of Welsh football.

Related stories from Swansea Bay News

FAW to invest over £6m into JD Cymru Premier
The domestic league investment referenced in these accounts — and what it means for Welsh football.

Swansea local football gets £750,000 boost for new facilities
How FAW grassroots investment is landing in the Swansea Bay area.

Grassroots football in Wales set to trial summer pilot scheme after mass cancellations
The grassroots challenges the FAW is trying to address with its increased investment.

Welsh football clubs help tackle obesity
Football clubs across Wales playing a wider community role — part of the FAW’s participation push.

Welsh football clubs supported to reach mental health goals
Another strand of the FAW’s community investment strategy in action.

See all our FAW coverage →

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SWANSEA: Local football gets £750,000 boost for new facilities

This significant funding is poised to make playing football more attractive and accessible to a wider range of people, from existing players to new participants, according to Swansea Council.

The improvements are a joint effort, driven by Swansea Council in partnership with the Cymru Football Foundation (CFF).

The CFF, the charitable arm of the Football Association of Wales (FAW), is the sport’s national governing body.

Community clubs across Swansea are expected to benefit directly from these new, modern facilities, the council has indicated.

Cllr Andrew Stevens, Cabinet Member for Environment and Infrastructure, has warmly welcomed the substantial funding.

He believes the investment will significantly boost football’s popularity across Swansea.

Cllr Stevens highlighted the anticipated positive impact on grassroots sport.

“The improvement work on playing field changing rooms at Trallwn Fields, Cwm Level and Ynystawe Park will encourage more people to get involved with grassroots sport,” he stated.

He further emphasised the goal of attracting a diverse group of users.

“Once built, the facilities will be attractive to existing players and many others – including women and girls, amongst whom we’re already seeing huge participation growth across the city – who perhaps don’t play right now,” Cllr Stevens added.

This investment in new facilities is part of a larger, planned £1 million council commitment to upgrading football infrastructure city-wide.

Aled Lewis, director at the CFF, has underscored the foundation’s dedication to inspiring communities through improved facilities.

“These much-needed investments across Swansea will be essential for the growth of the game,” Mr Lewis commented.

He praised the collaborative effort with Swansea Council, noting its importance.

“Through collaboration with Swansea Council, we’re ensuring grassroots players have safe, community-led environments for everyone to enjoy. We’re looking forward to seeing the positive impact they’re going to have once they’ve been completed,” he said.

The council’s new local football strategy, developed with the CFF and FAW, aims to enhance opportunities to play the sport in the coming years.

Key improvements are set to include high-quality, inclusive changing facilities, upgraded to modern standards, as outlined by the council.

These upgrades are specifically designed to ensure the facilities are attractive and accessible to a more diverse group of users.

The sports fields at Trallwn, Cwm Level and Ynystawe are already well-utilised by several clubs and the Swansea Senior and Junior Football Leagues.

Designs for the upgrades will now be created, following council plans.

The work will be subject to planning approval, which includes necessary studies like ecological surveys.

Local clubs have been actively involved in shaping the designs, a process the council has reported.

Once finalised and approved by funders and planners, the designs will be shared with all stakeholders.

Crucially, this grant will also free up council funds, Swansea Council has confirmed.

These freed-up funds can then be used to improve other football facilities around Swansea, including Cadle Mill, at Blaen-Y-Maes, and Bonymaen Park, according to the council.

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Former Swansea City manager and Wales legend Terry Yorath dies aged 75

The Cardiff‑born midfielder, who became one of Welsh football’s most respected figures both on and off the pitch, enjoyed a remarkable career that spanned Leeds United’s glory years, 59 caps for Wales, and two spells in the Swansea City dugout.

A giant of Welsh football

Yorath came through the ranks at Leeds United under Don Revie, becoming a key part of the side that won the First Division title in 1974 and reached multiple European and domestic finals. He made 199 appearances for the club before spells with Coventry City, Tottenham Hotspur, Vancouver Whitecaps and Bradford City.

He captained Wales 42 times and later managed the national side, famously taking them to the brink of the 1994 World Cup before an agonising defeat to Romania ended their hopes.

Swansea City: promotion, pride and a lasting legacy

In Swansea, Yorath is remembered as the manager who steadied the club during a turbulent era and delivered promotion from the Fourth Division in 1988. He briefly returned for a second spell in charge during the early 1990s, juggling club duties with managing Wales.

He also made a single league appearance for the Swans in 1986 — the final match of his playing career.

His time in management took him across Wales and beyond, including Bradford City, Cardiff City, Lebanon, Sheffield Wednesday and Margate.

A career touched by tragedy

Yorath was assistant coach at Bradford City during the Valley Parade fire in 1985, helping evacuate supporters before being injured himself while escaping the burning stand.

In 1992, he suffered the devastating loss of his 15‑year‑old son Daniel, who collapsed while playing football at home. Yorath later spoke openly about the profound impact of Daniel’s death on his life.

Family pays tribute

His children — Gabby, Louise and Jordan — said in a statement:

“To most he was a revered footballing hero, but to us he was Dad; a quiet, kind and gentle man. Our hearts are broken but we take comfort knowing that he will be reunited with our brother, Daniel.”

Yorath’s death came hours after his daughter, BBC presenter Gabby Logan, was forced to leave Wednesday night’s Match of the Day broadcast due to a family emergency.

He is survived by his children and grandchildren Reuben, Lois, Mila, Phoenix and Paloma.

Tributes from across football

Leeds United said they were “devastated” by the news, while former players and clubs across the UK and abroad paid tribute to a “no‑nonsense leader”, a “gentleman”, and a man who shaped Welsh football for generations.

Yorath was inducted into the Welsh Sports Hall of Fame in 2017.

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