FAW ACCOUNTS: Welsh football doubles revenues in five years – but misses World Cup and posts £5m loss as Euro 2028 bet takes shape
The Football Association of Wales has posted record revenues for the year ending June 2025, with turnover reaching £40.6m — up 25% on the previous record — as the governing body bets heavily on growth ahead of co-hosting Euro 2028.
But the strong headline figure comes alongside a £5m operating loss, which the FAW says is a deliberate consequence of investment rather than financial difficulty. The association’s chief finance officer acknowledged that the men’s national team’s failure to qualify for the World Cup remained a painful backdrop to otherwise positive numbers.
FAW Chief Finance and Operations Officer John Young said the disappointment of the World Cup miss was still raw, but insisted the financial foundations were strong. “The disappointment of the Men’s National Team not reaching the World Cup is still fresh in all our minds, but our financial results and strategic investments position us for long-term success in future tournaments,” he said.
The record turnover was driven by several factors including increased attendances at men’s and women’s home matches, Nations League prize money for the men’s team, the women’s national team qualifying for their first ever major international tournament in December 2024, and increased UEFA funding supporting the expansion of the Cymru Premier league. Funding from the Welsh Government to expand FAW headquarters and collaboration with the Department of Culture Media and Sport and the English Premier League to invest in community grassroots facilities also contributed.
The FAW’s gross profit reached £27.7m at a stable margin of 68%, with net assets of £11.8m backed by cash reserves of £16.1m. The net loss after tax came to £3.4m once investment returns and deferred tax movements were accounted for.
Young said the operating loss reflected a conscious strategic choice rather than financial strain. “The organisation recognises that operational losses are not viable over the long term but believes that, given the strength of our balance sheet, continued investment is justified to strengthen our domestic league, provide our national teams with the best possible opportunity for tournament qualification and success and to support the growth of the grassroots game,” he said.
The FAW’s confidence is underpinned by the financial security of hosting Euro 2028, which guarantees future income and — as a host nation — significantly increases Wales’s chances of qualifying for the tournament itself.
FAW CEO Noel Mooney pointed to the scale of the transformation in the organisation’s finances over the past five years. “We have more than doubled the revenues of FAW in just five years. Shortly, we will launch a new 10-year strategy to map out the path to sustainable success through to 2036,” he said.
Mooney said the investment in the domestic game was beginning to take shape. “For the first time, we have invested heavily in the domestic game to grow football here and, next season, as we move to 16 teams, will be very exciting,” he said. “Across Wales, we are investing in badly needed facilities, both at elite and grassroots level, to ensure we can grow the game for many years to come.”
Participation in Welsh football has grown from 90,000 to 120,000 players over the past four years, with the FAW now targeting 160,000 players alongside increased numbers of coaches, match officials and volunteers.
The FAW is currently consulting on a new ten-year strategy running to 2036, which will set out participation targets, investment plans and commercial ambitions for the next decade of Welsh football.
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