PPC LandJun 25, 2025
ICYMI: French agency achieves 7% cost efficiency boost with attention-based bidding in DV360: EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser. https://ppc.land/french-agency-achieves-7-cost-efficiency-boost-with-attention-based-bidding-in-dv360/ #EfficacitéCoûts #BiddingBaséSurLAttention #EssenceMediacom #DV360 #PublicitéNumérique
French agency achieves 7% cost efficiency boost with attention-based bidding in DV360

EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

PPC Land
Show threadCelloMom On CarsJul 27, 2023

#ExtremeWeather events in recent years have eroded #FossilFuel companies' social license to operate. They're using #SocialMedia influencers to shore it up.

These #influencers have names and social media handles. Let them know doing this is hurting their reputations.

List of UK influencers in this article. Also:
Astronaut Abby
Sam Fane
GadgetsBoy
Radhika Apte
& others in India, Chile, Germany, and Indonesia

PR firms behind this campaign: #Edelman and #EssenceMediacom

https://www.desmog.com/2023/07/27/fossil-fuel-oil-gas-giants-shell-bp-using-british-influencers-to-go-viral/

Revealed: Fossil Fuel Giants Are Using British Influencers to go Viral

Oil and gas supermajors including Shell and BP are using UK influencers to push false solutions to the climate crisis and manufacture a more family friendly image, DeSmog can reveal. The influencers have included a popular former BBC presenter, a polar explorer, and an exasperated father of five who needs a break and finds it […]

DeSmog