Flavour gives TG Omori blank cheque for Afroculture video
Key Points
- TG Omori says Flavour asked him to shoot without budget limits. The director shared the brief on X after fans asked.
- The Afroculture video uses warrior-era looks and wide landscape frames. It matches Flavour’s push for big African visuals.
- Fans praise the director’s work and call it Grammy level. They say only Omori could deliver that scale.
Highlife star Flavour (Chinedu Okoli) says his new “Afroculture” video looks like a mini film. He revealed that he told music video ace TG Omori (ThankGod Omori Jesam) to create freely and send the bill.
Image credit: Instagram / TG Omori, Flavour
Omori himself made the deal public after a fan asked about the project’s cost on X. He replied, “Blank cheque. Ijele said ‘do as you like, I will pay’.” The move mirrors fresh big-spend pop rollouts such as the recent Davido fan giveaway.
The video, which also credits Senegalese legend Baaba Maal, leans fully into African royal styling. A warrior character leads the visual, holding a shield and spear, while the camera sweeps across open terrain. Every frame signals that the budget was designed to match the song’s cultural reach.
Omori’s post quickly travelled across music pages. Many users said the director “outdid himself” and matched Flavour’s long-time love for dramatic sets. Others said the clip could stand beside global pop visuals because of its casting, costume depth and colour grade.
How the blank cheque happened
Omori said the talk was simple. Flavour, whom fans call “Ijele”, wanted a video that looked timeless. So he removed the budget ceiling and trusted Omori’s taste. That is why the director could build big sets, pull large crews and shoot with cinema gear without trimming scenes.
The director’s résumé already includes several top-tier afrobeats clips. However, fans said “Afroculture” showed what he could do when money was not the first concern. One viewer wrote that the day they saw a snippet, they “knew it could only be him.”
Fans hail TG Omori’s vision
Reactions under the upload praised the scale and styling. Some called it “Grammy standard”, while others said Omori is “exactly who he thinks he is.” The praise matched earlier soft-culture talk where stars argued for bigger African videos like Burna Boy speaks on freedom.
Industry watchers say the move also helps Flavour keep his highlife brand global. By pairing with a youth-facing director and a pan-African voice like Baaba Maal, he makes the song playable on TV and shareable on social platforms.
For Omori, the job shows he can still deliver surprise concepts despite many viral credits. It also keeps him in the small group of Nigerian directors who can still command open-budget projects from A-list music stars.
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