VarietyApr 30, 2025

‘The Battle for Attention Is Extraordinary’: Top Marketers Talk Reaching Gen Z and Building Enduring Franchises
#Variety #News #EntertainmentMarketing2025Recap

https://variety.com/2025/biz/news/marketers-fight-reach-gen-z-franchises-entertainment-1236382240/

Top Marketers on the Fight to Reach Gen Z, Build Franchises

Top marketers discuss the fight for consumer attention, reaching Gen Z and building franchises at Variety Entertainment Summit presented by Deloitte.

Variety
VarietyApr 28, 2025

ESPN, ‘SportsCenter’ and Understanding the Power of Sports Fandom
#Variety #News #EntertainmentMarketing2025Recap #ESPN

https://variety.com/2025/biz/news/understanding-power-sports-fandom-marketing-deloitte-1236380170/

Inside SportsCenter's Future and Power of ESPN

ESPN's Jo Fox and Deloitte Consulting's Adam Deutsch discuss what motivates Gen Z sports fans and more at Variety Entertainment Marketing Summit.

Variety
VarietyApr 26, 2025

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’
#Variety #News #AMinecraftMovie #EntertainmentMarketing2025Recap #Wicked

https://variety.com/2025/tv/news/catch-22-modern-marketing-campaigns-variety-entertainment-1236378913/

The Catch-22 of Modern Marketing Campaigns

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.  

Variety
VarietyApr 25, 2025

Variety’s Entertainment Marketing Summit Takeaways: How to Activate Fandoms, Engage with the Creator Economy and Reach Gen Z Consumers
#Variety #News #EntertainmentMarketing2025Recap

https://variety.com/2025/biz/news/variety-entertainment-marketing-summit-takeaways-1236378621/

Major Takeaways from Variety's Entertainment Marketing Summit

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, presented by Deloitte.

Variety
VarietyApr 25, 2025

Marketing Chiefs Say Film and TV Biz Will Hang Tough Amid Recession Fears: ‘We Are the Affordable Pastime’
#Variety #News #EntertainmentMarketing2025Recap

https://variety.com/2025/biz/news/marketing-gen-z-sibling-streamers-year-round-campaigns-1236378023/

Marketing Chiefs Talk Gen Z, Sibling Streamers and Year-Round Campaigns

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's Entertainment Marketing Summit.

Variety
VarietyApr 24, 2025

Heidi Montag and Spencer Pratt Developing a Hulu Project About Losing Their Home in Pacific Palisades
#Variety #News #EntertainmentMarketing2025Recap #HeidiMontag #SpencerPratt

https://variety.com/2025/tv/news/heidi-montag-spencer-pratt-hulu-la-fires-1236377263/

Heidi Montag, Spencer Pratt Develop Hulu Project on Aftermath of Fires

'The Hills' stars Heidi Montag and Spencer Pratt are developing a Hulu project about the aftermath of losing their Palisades home in the L.A. fires.

Variety
VarietyApr 24, 2025

Issa Rae and Hoorae Team on ‘Scrappy’ Marketing Plan for Debut Film ‘One of Them Days,’ And If There Will Be a Sequel
#Variety #News #EntertainmentMarketing2025Recap #Hoorae #IssaRae

https://variety.com/2025/film/news/issa-rae-one-of-them-days-sequel-hoorae-1236377400/

Issa Rae on 'One of Them Days' Sequel, Hoorae Success

Issa Rae spoke at the Variety Entertainment Marketing Summit about her Hoorae company's success with "One of Them Days," and if there will be a sequel.

Variety