Variety

Marketing Chiefs Say Film and TV Biz Will Hang Tough Amid Recession Fears: ‘We Are the Affordable Pastime’
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https://variety.com/2025/biz/news/marketing-gen-z-sibling-streamers-year-round-campaigns-1236378023/

Marketing Chiefs Talk Gen Z, Sibling Streamers and Year-Round Campaigns

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's Entertainment Marketing Summit.

Variety
Apr 25, 2025 at 5:05amWeb