IAB Italia's AI white paper maps the future of marketing in Italy: IAB Italia published its AI white paper on April 13, covering generative AI, the EU AI Act, targeting, hyper-personalisation and the future of Italian marketing https://ppc.land/iab-italias-ai-white-paper-maps-the-future-of-marketing-in-italy/ #AI #Marketing #GenerativeAI #EUAIGuidelines #Hyperpersonalization