Canvases By Peter šµšøGreenwashing, now available in your local grocery store..
"More than 27,000 packaged foods sold at Coles, Woolworths, Aldi, IGA and Harris Farm supermarkets in Sydney were assessed by researchers from the George Institute for Global Health.
Nearly four in 10 products carried some sort of sustainability claim, the study in Public Health Nutrition found.
Associate Prof Alexandra Jones, the instituteās program lead for food governance, said the majority of claims were self-declared by the manufacturer, without independent verification.
āConsumers are increasingly trying to make food choices that are good for the planet, and manufacturers know it. What weāre finding is that the labels designed to guide those choices are largely unregulated and that creates real risks of greenwashing.ā
Out of 69 different environmental claims identified by the researchers, ānaturalā and āveganā appeared most often. Some, like āsustainableā or ānaturalā, were so broad as to be almost meaningless, she said.
āThereās no legal meaning of ānaturalā, but we know that people associate it with being better for you, or being better for the environment,ā she said. āBut many things are natural that are not good in a health context. Sugar is natural ā that doesnāt mean itās good for you.ā"
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Canvases By Peter