Strypey
Miguel Afonso Caetano"New companies experimenting with new technologies and business models are at a disadvantage relative to big platforms when they can only raise revenues by monetizing data via digital ads, because they have less data than established incumbents. Worse, as unknown quantities, they cannot develop new business models based on subscription fees or sales of new services when leading platforms are making money using digital ads.
One way of breaking this cycle is to impose a sizable digital ad tax in order to increase competition in the online economy, as Simon Johnson and I have argued. We proposed a tax of 50% for all ad revenues above $500 million a year, which EU can unilaterally impose, changing the whole digital game at one fell swoop:"
