Me: Hey, we got you some new flavors of food to try.
Cat: As per my last email, I prefer the crunchy...
Me: Yes, the committee has noted your objections, but the vet says soft food. Try this.
Cat: <snif> What the HELL is that?
Me: The can says "beef."
Cat: The hell is a "beef," and why would I want to eat it???
Me: OK, put a pin in that. Try "shrimp." You like seafood.
Cat: I refuse to participate in this experiment until I see some formal ethical guidelines.