70% of leaders are confident, yet nearly half admit wasted marketing spend: Incubeta's 2026 study finds 70% of marketing leaders feel confident their budgets work, yet 41.6% admit waste - and AI activation confidence sits at just 55%. https://ppc.land/70-of-leaders-are-confident-yet-nearly-half-admit-wasted-marketing-spend/ #MarketingLeadership #BudgetManagement #MarketingWaste #AIEfficiency #ConfidenceInMarketing