More than 8 million people showed up across 3,300 #NoKings protests on Saturday, calling for an end to the #WarInIran, #ICE agents in their communities and what they see as Trump’s creeping #authoritarianism.
Organizers say it’s the greatest number of protests in a single day in #US history.
But movement scholars say social change doesn’t begin and end with one protest. It takes #activism at the local and national level, and in a variety of forms, to bring about change.
“No Kings was conceived to unite a cross-movement push against authoritarianism. And there is not one way to fight it,” said Leah Greenberg, a co-executive director of the #IndivisibleProject, which founded the No Kings movement. “We see No Kings as part of a tapestry of #defiance that is going on.”
In the past year, Americans have demanded change through a variety of actions. When #Trump sent ICE into #LosAngeles and #Chicago, people rallied in the streets and called for “ICE Out!”
When consumers wanted to express disapproval of corporations’ ties to Trump, they initiated #boycotts of #Target, #Tesla and #Amazon. When students were upset at the presence of ICE agents in their schools and communities, they organized #walkouts.
Activists in #Minnesota were able to pass a raft of progressive and pro-labor laws in 2023 – paid family and medical leave and driver’s licenses for undocumented residents, among others – an example of successful movement building by organizing with multiracial coalitions, strategizing with legislators and negotiating proposed legislation.
No Kings’ success, organizers say, will be defined by whether attendees have signed up to organize in their communities and follow through on other actions, like know-your-rights trainings and mutual aid.
“What we think is actually important are the ways in which these large-scale gatherings fuel ongoing organizing that might look like economic non-cooperation, local mutual aid organizing or legislative advocacy at the state or local level,” said Greenberg. “It’s all connected if we do it right.”
Here’s a look at how these efforts have worked over time.
Some of the earliest protests in America include covert and overt acts that enslaved people took to object to bondage, including working slowly in the fields, breaking or misplacing tools, setting fires or running away. Enslaved people also attempted to free themselves by organizing armed rebellions and revolts.
Occupation has historically been another effective form of protest. Throughout the 1900s, Indigenous Americans protested US treaty violations by occupying Alcatraz Island, Mount Rushmore and the bureau of Indian affairs building to demand land back.
But probably the most recognizable form of protest is the one in the streets, immortalized in the marches, freedom rides and sit-ins of the civil rights movement for social justice and equal rights in the 1950s and 1960s.
Over the past 10 years, numerous mass protests have swept through the country, including March for Our Lives in 2018 to demand stricter gun control measures, the Black Lives Matter protests, triggered by the police killing of George Floyd in 2020, and the No Kings protests against the Trump administration last October. In 2025, the first year of Trump’s second term, more people protested in the streets than in 2017, the first year of his first term, according to data from the open-source project Crowd Counting Consortium
“The amount of people protesting is record-breaking,” said Hunter Dunn, an organizer with the grassroots organization 50501, which co-founded No Kings. “There’s also enthusiasm for using protests as a launchpad to get people involved in local organizing – whether it’s election defense with the midterms coming up, or immigrants’ rights organizing or organizing against AI data centers.”
During rallies, people often gather at parks, on streets and other public locations to bring attention to a cause. A street protest or march can also culminate in a rally, where participants take turns speaking, performing music or leafleting attendees to share goals and literature about the cause.
Much like “rally”, “march” and “parade” are also terms used interchangeably with “protest”. In 1913, suffragists held the Women’s Suffrage Parade to draw attention to how women could vote in only nine states.
In 2017, activists held the first Women’s March the day after Trump’s first inauguration, protesting his rhetoric and platform as misogynistic and an overall threat to women. Activists and scholars have credited the march with driving the #MeToo movement and a record number of women to participate in the 2018 midterm elections.
“There was something special and different when people said #MeToo,” Fatima Goss Graves, president and CEO of the National Women’s Law Center, told the Guardian. “We had worked on issues related to harassment and gender-based violence over many decades. But the #MeToo movement really gave people a framework to speak out and name their experiences.”
Labor unions have a rich history of protest in the US, particularly in the form of a strike or a work stoppage in which workers demand better conditions, including healthcare benefits, on-the-job safety protections and higher wages.
A #GeneralStrike is much larger; it’s when a sizable portion of the workforce in a certain town or region stops working to bring about economic or social change.
The first general strike in North America was in 1835 in Philadelphia, where 20,000 workers across 40 sectors demanded a 10-hour workday and fairer wages. In the end, they won – incorporating rallies, parades and newspaper campaigns to secure 10-hour workdays for skilled and unskilled workers in the city – and became the catalyst of labor organizing in the US.
After federal immigration agents killed Minneapolis residents Renee Good and Alex Pretti this January, organizers called for a national general strike of “no school, no work, and no shopping” to protest the presence and brutality of federal agents in the city. Thousands in Minnesota participated in protests, hundreds of businesses closed and work stoppages occurred across a variety of sectors, backed by labor unions.
“Those of us in the trade union movement understand the leverage and power that our labor has, and we are going to try and use that, because really there’s nothing else left,” Kieran Knutson, the president of Communications Workers of America (CWA) Local 7250 in Minneapolis, told the Guardian in January.
#Boycotts of corporations have historically involved a refusal to purchase their products or engage with their services, with the hope that punitive pressure can change attitudes and behaviors. Alternatively, a “procott” involves shifting resources to entities that people want to support – such as small local businesses – as they suspend support for others.
In the 1930s, Black Americans led “Don’t Buy Where You Can’t Work” campaigns in northern cities to advocate for Black jobs at white-owned businesses in Black neighborhoods. The boycotts and picketing, in which protesters stood outside of businesses and held signs, created jobs for Black workers during the Depression.
#Divestments are a related form of protest. In 1985, UC Berkeley students demanded the university divest from South Africa in protest against apartheid. Students led rallies, teach-ins and encampments to pressure the university. A year later, the University of California board of regents voted to divest $3bn from companies with ties to South Africa.
In 2025, Americans’ boycott of Target – after the company rolled back its Diversity, Equity, and Inclusion (DEI) efforts – had an impact: Target acknowledged the boycott was one of the reasons sales were down last year.
https://www.theguardian.com/us-news/ng-interactive/2026/mar/29/no-kings-protest-next-steps-activism
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