I publish on Medium, even though my opinion about Medium itself is… complicated.
My registration there was motivated by fairly base motives: Medium ranks high in search results, and I hoped that if I dropped a few solid pieces there, I’d gain some momentum and send a bit of traffic back to my actual work. That part still makes sense. Medium is a distribution channel, and I am not too proud to use distribution channels.
But every time I publish, I get the same sinking feeling: my content is getting diluted into an endless flood of "content", much of it clearly generated by AI and pasted in with minimal thought.
I have nothing against AI as a tool. It can be an excellent proofreader. It can help you sanity-check a claim, find a missing link, or summarize background faster. Medium itself even draws a line in its Partner Program rules between AI-assisted work and fully AI-generated writing behind the paywall.
What I *can’t* respect is the mindless conveyor belt approach to publishing. You know the genre:
- "10 bash commands every programmer should know"
- "5 tools that improved my workflow SO MUCH"
- "12 settings you should turn on on your iPhone"
- "15 settings you should turn off on your iPhone"
- "7 projects that ruled 2025"
- "13.2 projects that will rule 2026"
And then a swarm of near-identical variations from hundreds of accounts, boosting and clapping in a tight loop until the whole thing becomes an attention arbitrage market.
Is it fair that thoughtful writing competes with mass-produced listicles? Probably not. But "fair" is a bad metric for systems built around engagement and volume. The system is not trying to reward originality. It’s trying to maximize throughput and retention. If you aim for fairness, you’ll mostly collect frustration.
So here’s the conclusion I’m slowly settling into:
1. Medium is where I *drop* pieces, not where I *build* my archive. My home base needs to be somewhere I control, where the work stays findable and coherent over time.
2. I won’t compete on volume. I’ll compete on specificity. The kind of post that solves a real problem, or makes a real point, will always have a small audience that actually cares.
3. This is also a backup problem, in disguise. If your entire writing life depends on one platform’s feed and incentives, you’re not publishing, you’re renting attention.
If you’re on Medium (or any large platform) too, what are you optimizing for? Search reach? Community? Monetization? Habit?
And if the answer is "because it’s where people are", at what point does that become "because leaving is too costly"?
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