"First, we give them free marketing tat to decorate the place.
Then, we offer them a few free kegs and all they have to do is replace a local independent craft beer tap with one of ours. It can even be one that doesn't sound like it's ours. Moretti or Madri, like!
Then, we put up the price!"
Heineken in this case, but see also: Diageo PLC, makers of Guinness
#Heineken #Diageo #Guinness #Beoir
https://www.rte.ie/news/ireland/2026/0126/1555242-heineken-price-increase/


