#LinkedIn’s #B2BMarketing Benchmark Report reveals that #B2Bmarketers are adopting strategies like #shortformvideo and #influencerpartnerships to build trust and drive growth. The report, based on responses from 1,500 senior marketers, highlights the importance of trust in B2B marketing and the effectiveness of video content and influencer collaborations in establishing credibility and authenticity. https://www.searchenginejournal.com/b2b-marketing-is-starting-to-look-a-lot-like-b2c-and-its-working/552524/?eicker.marketing #performance #marketing #analytics