🧵 3/3

...the Russian word poshlust, a word without one word English equivalent, which I think signifies a kitschy pretension to deep thought and high style. Perhaps a Russian speaker could tell me if I have got this right and whether the term applies here.

According to a Redditor on r/fragrance, the owner of House of Amaffi is in fact a woman from a Russian petro-oligarch family.

I suspect few of this venture's profits are making their back from NYC, London, and Singapore into the pockets of ordinary Russians.

I wonder too if this kind of conspicuous consumption will go out of style in the wake of an Iran war precipitated economic downturn

I'm not blaming or criticising Momo, as idols have to get what deals they can when they can.

#Momo #Amaffi #Russia #Russian #Poshlust

🧵 2/3

...which turns out to be a perfume house.

https://amaffi.com/en

I visited their website, and was taken aback by the high prices and gaudy vulgarity of the bottles and packaging.

This poor design, combined with the guff I read on the "Our Philosophy" page
made me think of....

#Amaffi #Fragrance #Perfume #Design #Packaging