Type specimen design: the letters-within-a-letter move.

Will Burtin for Craw Clarendon, ca. 1956–57
Kurt Weidemann for Folio, ca. 1962
Aldo Novarese for Forma, 1973

(All items from @letterformarchive collection except the Forma, which we loaned from @djrrb for Type By Novarese https://letterformarchive.org/shop/type-by-novarese/)

#CrawClarendon #FolioTypeface #FormaTypeface #WillBurtin #KurtWeidemann #AlsoNovarese #1950s #1960s #1970s #TypeSpecimens #Typefaces #Fonts