JdeBP#HubSpot is using the same advertising tactic that Scientology used for #Dianetics in computer magazines back in the 1980s, long-since debunked.
'Did you know that your company is using only 2% of its data?'
Yes, HubSpot.
That's because the other 98% follows the fifth root of Sturgeon's Law.
It is quoted reply chains in LookOut, signatures, memes in corporate chats, inapplicable all-employees messages, accidental replies-to-list, high resolution Zoom/Teams calls with fake backgrounds, databases in spreadsheets, random characters to satisfy forced comment fields, test data in production, and so on.
The 2% is the good stuff that remains after properly throwing the crap out.