WME Selling 160over90 Sports Marketing Agency To Publicis

France’s giant Publicis Groupe has entered into a definitive agreement to acquire 160over90, the global sports marketing and creative agency, from WME Group.

Deadline

WME Sells Sports Agency 160over90 to Publicis in $500 Million-Plus Deal

https://fed.brid.gy/r/https://variety.com/2026/biz/news/wme-sells-160over90-publicis-groupe-1236705353/

WME Sells Sports Agency 160over90 to Publicis for $500 Million

WME is selling 160over90, its sports marketing and creative agency unit, to French advertising giant Publicis Groupe for over $500 million.

Variety