WME Sells Sports Agency 160over90 to Publicis in $500 Million-Plus Deal

https://fed.brid.gy/r/https://variety.com/2026/biz/news/wme-sells-160over90-publicis-groupe-1236705353/

WME Sells Sports Agency 160over90 to Publicis for $500 Million

WME is selling 160over90, its sports marketing and creative agency unit, to French advertising giant Publicis Groupe for over $500 million.

Variety
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Deadline
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The Hollywood Reporter
Robbie Henchman Named President of 160over90 and Senior Partner at WME

Henchman, a veteran of IMG, will run WME's marketing and branding agency.

The Hollywood Reporter
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Deadline
Ari Emanuel, Mark Shapiro and Bill Duffy to Buy WME’s Basketball Representation Business

WME is also in talks to figure out the future for its baseball representation business, as it navigates conflict of interest rules associated with Silver Lake.

The Hollywood Reporter
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Ari Emanuel's compensation as CEO of TKO Group Holdings in 2024 totaled $18.1 million, a steep drop from the $64.9 million he took home in 2023.

Deadline
Patrick Whitesell After Ari: WME Mogul Opens Up About His Own Empire Building Plans

In his first interview since a $25 billion move took Endeavor private, the dealmaker elaborates on his next chapter (NFL clients and the live events business loom large) and $250 million investment platform. Just don't ask about his longtime wingman.

The Hollywood Reporter