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People! They’re the worst!

Kidding aside, I am quite introverted and also quite happy alone. Not all the time, but more often than not.

If I had a business idea that i was passionate about and could do it with just AI and avoid hiring people? Yeah, I might do that.

On the other hand ideas are cheap and it seems to me a key differentiator between success and failure is marketing/sales, and execution that others can’t match.

I might be suffering a lack of imagination but I don’t see public models as an execution differentiator. If one person can do it so can another. Having an excellent team of people that know how to work well together and can execute is a differentiator. Enigibeers might be a dime a dozen. But great teams are not.

Marketing/sales. That might be getting a bite taken out by ai but it’s at the spam level of marketing and sales. Solid marketing and sales are the life blood of many successful orgs.

I think for AI to be a differentiator, it would have to be your own model, or your own dataset that elevates your model above others in execution.

Mr. Chatterbox is a Victorian-era ethically trained model

https://simonwillison.net/2026/Mar/30/mr-chatterbox/

Mr. Chatterbox is a (weak) Victorian-era ethically trained model you can run on your own computer

Trip Venturella released Mr. Chatterbox, a language model trained entirely on out-of-copyright text from the British Library. Here’s how he describes it in the model card: Mr. Chatterbox is a …

Simon Willison’s Weblog
I’d argue that you must not be working on interesting problems if you think that “engineering is not that hard”
How Jeff Bezos Upended The Washington Post

The billionaire newspaper owner, dissatisfied by years of losses, wants the newsroom to double productivity with half its budget.

The New York Times
XML is a Cheap DSL

Lessons about XML from the open source IRS Tax Withholding Estimator.

Unplanned Obsolescence