When it comes to climate, we often think most people are not worried about it .. so we need to MAKE them worried, right?
In reality, though, the majority of people -- yes, even in the US -- are already worried about it. Where I live in Texas, even 40% of Republicans are worried.
So why aren't we seeing more action? Because if you're worried, but you don't know what to do, then you don't do anything.
So how do we move people from worried to activated? This was my topic at the University of Vienna the other week; huge thanks to Lukas Brunner for the summary.



