Tom Novak

@[email protected]
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Denit Trust Professor of Marketing, George Washington University. I live in Washington, DC & Leucadia, CA. I study the good and the bad about people’s experiences and relationships with smart objects. I use data visualization techniques like UMAP and TDA to understand how people interact with objects.
Google Scholarhttps://scholar.google.com/citations?user=IK6_rNQAAAAJ&hl=en&oi=ao
SSRNhttps://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=2176697
Center for the Connected Consumerhttps://postsocial.gwu.edu/
Tom NovakApr 21, 2023

I'm having really good luck with this ChatGPT-4 prompt:

"Rewrite this paragraph so that it is as clear as possible for a paper being submitted to the Journal of XYZ. Do not summarize or shorten the material, just write it more clearly."

The only downside is that it's a bit embarrassing to see how unclear my own writing is!

Tom NovakApr 15, 2023
You would think the K-Means #jamovi procedure would let you specify a random seed to get reproducible results. But yet it doesn't have that option (#JASP does). Not great, especially when using jamovi in a classroom setting, which is kind of the point of software like jamovi.
Tom NovakApr 15, 2023
At yet another sign that Gen Alpha is something special, chess is the new hot activity. https://www.washingtonpost.com/education/2023/04/15/school-chess-class-clubs/
Teachers nationwide are flummoxed by students’ new chess obsession

The fad, fueled by social media stars, has left teachers divided between displeasure and delight.

The Washington Post
Tom NovakApr 8, 2023
Like many academics who are thinking about sticking pins in their eyes because of the torture of poor usability, I am currently inputting a test in Blackboard.
Tom NovakApr 8, 2023
Been awhile since I've listened to a song on repeat over and over. But this new track from #ArtSchoolGirlfriend is mesmerizing. https://www.youtube.com/watch?v=x1udsLdovjQ&ab_channel=ArtSchoolGVEVO
Art School Girlfriend - Close To The Clouds

YouTube
Tom NovakApr 4, 2023
Don’t usually enjoy the TV on in the dentist’s waiting room but today is different.
Tom NovakApr 4, 2023
Every state becomes interesting when looked at this way!
https://mymodernmet.com/spencer-schien-population-density-maps/
3D Maps Visualize the Stark Population Density Differences in Cities in the U.S.

The higher the point, the more densely populated an area is.

My Modern Met
Tom NovakMar 27, 2023

So extrapolating from this article, if TikTok could continue to scale, it could use up so much energy that worldwide arms production could be halted. Sounds good to me!

https://www.businessinsider.com/ammo-company-short-on-electricity-blames-tiktok-cat-videos-2023-3

Ammo company short on electricity blames TikTok 'cat videos'

Morten Brandtzæg, the CEO of Nammo, told the Financial Times that the demand for artillery rounds was 15 times higher than normal.

Insider
Tom NovakMar 25, 2023

This is based on a narrow consumption-focused definition of success: "there’s no chance that the Apple VR headset is going to get any significant market share"

Instead, it will be a success for Apple to now have a horse in the race. We could breathe a sigh of relief that Meta's death grip on VR headsets may be coming to an end.

https://www.techradar.com/features/sorry-apple-heres-why-im-convinced-your-vr-headset-will-be-a-high-profile-flop

Sorry Apple, here's why I'm convinced your VR headset will be a high-profile flop

Opinion: Don't wait for Apple to join the game, VR is already amazing

TechRadar
Tom NovakMar 25, 2023

This is exactly what #Disney should be doing in Florida.

https://www.tampabay.com/news/florida-politics/2023/03/22/disney-desantis-conference-lgbtq-gay-rights-dei/

Disney to host gay rights summit in Orlando

Gov. DeSantis has campaigned against diversity, equity and inclusion initiatives.

Tampa Bay Times